Asia E-Commerce Expo 2015: My Top 5 Key Takeaways

Last November 25th, I was lucky to be invited in one of the biggest e-commerce expo of the year – the Asia E-Commerce Expo 2015. Organized by TAG Media and Public Relations, AECoE brings together the biggest names in e-commerce to share their insights and tips on how to gain success on the thriving e-commerce scene in the country.  And Asia E-Commerce Expo 2015 did not disappoint.

With speakers like Constantin Robertz of Zalora, Janette Toral of Digital Filipino, Robert Yupangco of Yupangco Group of Companies, and several others, the audience was treated to intelligent discussion of the state of e-commerce in the Philippines and how can everyone take advantage of this growing trend.  Here are some of the key takeaways I got:
  • ·         Empower the consumers. AECoE’s slogan is Empower | Connect | Inspire | Learn and true to its form, every aspect of the event reinforced this with the help of the speakers. 

  • ·         Be relatable. When asked how should brands capture the attention of their target market, Jacqueline Van Den Ende, Managing Director of Lamudi answered  that audience should be able to identify with your brand. They should be able to look at your content or ad and say “Yes, I get what you mean.” Be relatable and you can do this through engaging content, eye-catching images and clear call-to-actions.

  • ·         Connect. James Jimenez of Comelec said, “Going digital is not just about selling a product but also about connecting with people.”  Talk to your customers. Engage with them and treat them well and the sales will follow. This concept is further explored and reiterated by Ms Van Den Ende when she said, “React as a person, not a machine.”

  • ·         Sell the experience. Robert Yupangco of Yupangco Group of Companies stated that “it’s the experience you’re selling”, which basically means that digital marketing and e-commerce is more than just being able to sell your products online.  It’s the experience that matters. It is what will keep them coming back. If a customer had a pleasant e-commerce transaction with your brand/business, the likelihood of her coming back to purchase again is higher.
  • ·         Challenge the status quo. Camille Montejo, CEO of Treetop Adventure Inc. said that in order to be successful in e-commerce, you need to “break away from status quo” and just do what you believe is right. Don’t settle for what’s available and don’t be afraid to take chances.


The E-commerce industry is continuously evolving and as it evolves, Asia E-Commerce Expo 2015 leaves us with a question: Will you evolve with us? Are you ready to empower, connect, learn and inspire? 
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